 Re: Dismal sales
I feel all of your pain. I had this exact issue happen back in around July of 22'. Mainstays in my inventory just quit selling and I was meeting minimum goals with items that had been making me money for years.
So, what was the problem? Two major issues: inflation dynamics with seller demographics, and advertising.
Inflation was squeezing the disc. income of the groups that bought my items alongside the Chinese double dipping in the category. So, as many have mentioned in this thread previously, I spent a lot of time positioning myself for higher-income demographics with new products away from that much cut-throat competition. Do I still sell against the Chinese in the old category, yes. But at around 50-60 percent less profit. It still makes enough to keep it viable. As for the new products and the mention of advertising, I attack those categories. When I say advertising cost, I'm talking 15-20 percent plus eBay fees and mailing. Yes, it has come to that much of the pie. But it will get you hot under the new eBay system. This year has come back to excellent profit compared to last Christmas which was a bean counters one. Good luck.
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