If you are importing non-branded, non-trademarked items, it IS the cheapest shipping option, although it takes longer. But the minimum quantity is huge, like a truckload, or a half-trucklodd.
If trying this with "foo-foo" items as GreenBean puts it, then I woud not recommend it. If it gets inspected you will have to disappear and lie low, or it is up the river you will go, for a hundred thousand years or so...
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