Mcdonalds, like many other fast food joints, has become a hub for cheap and fast food.
In the time of recession and depression, most people are turning to cheaper alternatives for a meal. And unfortunately, you can get a whole meal and STILL be cheaper than a bushel of broccoli.
But, We also live in a time of instant gratification. People want it now, they want to move fast and they dont want to put any more time then needed in doing things. Such as cooking...
As far as arbys goes, I just think that they are not big enough to give competition with their prices and advertisements.
Another thing is, mcdonalds works on bribery.....My 2 year old knows what the golden arches are (even though we dont eat fast food) she knows that they give toys in their meal boxes. Naturally, she wants it.
You have that instilled in today's generation as well. So they grow up learning this stuff and keep coming back :/
|