For the average internet user, eBay message is confusing and listing is complicated.
You get emails telling to sell your unwanted electronics for example with no fee listings for 1 week.
That sounds good right?
Once you put you post your listing you get slapped with a mc999. If you don't call within 48h, you get banned for life from selling.
If you call, they first ask you who is your supplier.
Great first bad impression overall.
If you survive your first sale, you may get excited and start selling stuff from around the house... But with a 10 item limit a month for 90 days that is not exciting.
If you sell little timmy's iphone, your first month, you will get a vero suspention most likely. Can't find the receipt for the phone you bought 2 years ago? Too bad. You are banned for life.
Out of the 1000 new individual sellers they get from marketing, they probably banned for life half with their tight rules. 450 just gave up eBay passed the first item. 40 of the 50 remaining will get suspended in the next 2 months. 8 of the 10 remaining are stealthers and 2 will become pro sellers.
Part of ebay growth plan is to increase users this year. Some genius as Sandy mentioned realized that spending money to get new sellers to ban later is a bad long term business model.
J.
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