You are not usually creating listings, you are adding your product to their existing catalog. So there really is no way to manipulate search results.
If you are ADDING a product to their catalog, be as descriptive as possible, being sure to use keywords appropriately. But don't try keyword spamming or other tricks, Amazon will close your account.
Amazon is all about providing a great experience to their customers, they will not tolerate any type of misuse of their system.
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