Amazon Account - Business Stealth? (UK)

[ttamim]

Dear Members,

I have purchased and read the Amazon Ghost Guide.
I have a few questions regarding the Amazon account creation in UK specifically.

I want to open an Amazon account as a business since I know the Amazon account will generate high sales and hopefully, I want to go at it long-term.

However, If I give Amazon a 'F-A-K-E' personal name but register the business in Companies House with my real name wouldn't that be a problem? Or am I missing something? Surely registering your business with Companies House with a 'F-A-K-E' name would be illegal?

I would appreciate it if anyone could help me regarding this.

Many Thanks

Have you ever had a UK Amazon store?

Why not open one with your real info if you intend on having high sales?

Verification for UK Amazon is very very tough