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Old 02-07-2019
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Default Amazon UK POA needed in 72 Hours For variation abuse policy violation

Hi everyone,

First of all this place looks really good had a browse for a good hour before i signed up this evening.

I'm new here, looking for some help, been selling on Amazon Uk for around 5 years now.

on the 18th of Jan we got a policy violation, stating some listings had been removed (two on one variation) we left it and didn't proceed to do anything, however today we received the below.

Looking for either some advice, or someone who has experience in the area please, that could write a plan of action, i haven't a clue where to start and i'm panicking as amazon is a decent part of our business and like most don't want to lose that if it can be helped.

Thanks everyone


We attempted to reach you by phone to discuss the status of your account.

As a result of these issues, your Amazon selling account will be temporarily deactivated.

Why did this happen?
Sellers are prohibited from practices that lead to ${PICK ONE: Incorrect product detail pages/incorrect variations/misusing keywords on product detail pages/violations of the Amazon Marketplace Fair Pricing Policy/a product pack that varies from how the manufacturer packaged the item/manipulation of sales rank/the creation of new ASINs for products that already existed in the Amazon catalog/product detail pages in the wrong category}.

Amazon previously alerted you of these issues by emailing you the warnings listed below:

– Date: 18 January 2019
– Policy violation: Variation Abuse

What’s next?
Send a plan of action within 72 hours that explains:
– Greater detail on the root cause(s) of the policy violation;
– Greater detail on the actions you have taken to resolve ${POLICY/METRIC SELLER VIOLATED} issues;
– Greater detail on the steps you have taken to prevent the policy violation going forward;
– Greater detail on how your account has complied with our policy; and
– Greater detail on evidence or examples that demonstrate that your account has complied with our policy.

How do I send this information?
Please submit your plan and supporting product documentation by responding to this email from your case log in Seller Central (

You can learn more about Amazon’s policies in Seller Central Help:
– ASIN Creation Policy (
– Variation Relationships (
– Product Detail Page Rules (
– Fair Pricing (

We’re here to help
If you have questions about this policy or information requested above, please contact us at ( The Account Health Support team is available to discuss your account performance 7 days a week, from 8:00 a.m. – 4:00 p.m. UK. Additionally, please find assistance creating a plan of action at (

What happens if I do not send the requested information?
If we do not receive the above information within 72 hours, you will no longer be able to sell on Amazon and funds will not be transferred to you but will stay in your account while we work with you to address this issue.

You can view your account performance ( or select Account Health on the home screen of the Amazon Seller app on your iOS or Android device. The Account Health dashboard shows how well your account is performing against the performance metrics and policies required to sell on Amazon.

– iOS:
– Android:…;hl=en

Thank you for selling with Amazon.

Hamit Oben O. Account Health Support
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Old 02-08-2019
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Default Re: Amazon UK POA needed in 72 Hours For variation abuse policy violation

Log on to the main Amazon UK forums, some great advice and templates to be had. Act quickly and do not pay anyone for an appeal service, they're all rubbish.
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