As the UK's journey to the end of privacy continues, banks will shortly alert the sender if the receiving account name doesn't match, before the transfer take place.
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We've been testing adding the bank matching name on stealth shops for the last few months with decent success. meaning bank name matches with your bank, but the name is different on amazon
Since a lot of banks don't allow mismatching names we wanted to see how much of a risk it is and so far it seems pretty low risk with no additional issues
Exactly, its better to have it in the business name in case anything happens. It allows you to maintain 100% legal control of the bank and business dealings (if you add the business to your amazon account)