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How to sell an Amazon Listing?
 

I have a 6 y/o Amazon listing. 700 reviews, 4.4*.

12 month turnover £170k.
Net profit 62k.

I want to sell the listing, and provide supplier details etc etc for someone to take over. It's a generic product however the buyer would have to rebrand. Although the brand name has 0 search volume, other generic terms drive traffic.

I've had it on Flippa for 8 months with no serious interest.

Could anyone put an estimate valuation on something like this? And any ideas how to sell?

Re: How to sell an Amazon Listing?
 

How does it work?
Will the listing still be under your account?

Re: How to sell an Amazon Listing?
 

Since technically Amazon owns the listing I cannot transfer it.

But I thought the potential buyer could attach their brand registry to the listing and then proceed?

Re: How to sell an Amazon Listing?
 

So you want to sell the ASIN that you built?

I don't think that's going to fly since anyone can hop on that asin if they so desire.

Re: How to sell an Amazon Listing?
 

But since I have brand registry, they couldn't hop on it or they'd be a trademark infringement, right?

Re: How to sell an Amazon Listing?
 

Oh, I thought it's generic.

Brand registry like the USPTO registration for USA? Or the UK equivalent of it?

I know some things have changed on amazon about this and I have seen people hopping on even a Brand registered Asin.

This is a tricky topic but rather interesting since it's a little out of the box.

Re: How to sell an Amazon Listing?
 

On Amazon, registered trademarks give brand owners an arsenal of tools to help increase sales. In order to register a trademark, you must file a trademark application with the United States Patent and Trademark Office (USPTO).

Re: How to sell an Amazon Listing?
 

It's a UK listing. 6 years old and never had a seller jump on. The product carries our logo / brand name all of which are trademarked and there are no authorised sellers.

Re: How to sell an Amazon Listing?
 

f you list it for sale for 8 months and no taker,what is the item?
Is it made in China?

Re: How to sell an Amazon Listing?
 

Clearly you cant sell an ASIN and it is extremely unlikely Amazon would allow it to be re-branded.

So you would have to sell the trademark.

I guess your problem is that any potential buyer would want to see the ASIN before making an offer for the trademark (which I assume is still active). If you know Amazon's procedures then it is pretty easy to then hijack it if an unscrupulous buyer approached you assuming then can find a supplier for themselves.

Re: How to sell an Amazon Listing?
 

Assuming you'll struggle to sell your intellectual property rights for a meaningful amount of money how about this for a solution?

Offer the right to sell on your listing in return for a cut. If the buyer fails to pay your cut then you call in your Brand Registry with Amazon.

Obviously there's issues/logistics with this and any other solution which I'll leave you to ponder.

All that said, whilst it's clearly a profitable ASIN and an interesting opportunity I still think you'll struggle to find a buyer at a price which you would deem appropriate given there are understandable concerns from the other side too.

Re: How to sell an Amazon Listing?
 

Are you interested in selling the account? Or keeping that and trying to just sell the listing?

I can see you selling sole seller rights to someone, and allowing them through your brand registry.