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- Amazon (https://www.aspkin.com/forums/amazon/)

- - brand ungate (https://www.aspkin.com/forums/amazon/153759-brand-ungate.html)

quantum

06-26-2025 03:59 PM

brand ungate

Did amazon tighten up brand ungating in May? I went from 80% brand approvals to 0% in the following months. 20 rejections this month alone. Possibly AI?

Phd	06-26-2025 06:52 PM

Re: brand ungate

Quote:

Originally Posted by quantum (Post 1259030)

Did amazon tighten up brand ungating in May? I went from 80% brand approvals to 0% in the following months. 20 rejections this month alone. Possibly AI?

Yes, they are using AI more often, before working the bugs out.

But AZ continues its work of restricting 3rd party and moving to letting more manufacturers set up shop. This trend started after covid.

AZ is becoming extremely hard to have as your top sales channel.

Best of luck.

PhD

quantum

06-27-2025 11:04 AM

Re: brand ungate

Extremely tough means less competition and higher margins haha. But yeah I agree, I can definitely see Amazon moving towards manufacturers. I received about 10 of these emails from Amazon below in the past week. smh

Dear Seller,
Your branded listings on Amazon will be removed from Amazon.com on June 25, 2025. You will be unable to create new listings for these products.

UngatingBeast

07-11-2025 06:33 AM

Re: brand ungate

Yes, AI very often rejects the applications within a minute -_-

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