Sponsored listing worth it

[vukasinami]

Originally Posted by DanielPatrick

So, why should someone pay money for Sponsored Listing in the first place?

And, what's meant by an Organic Listing? I found this answer.
A 'search engine organic listing' refers to the natural or unpaid listing of a website on a search result page. Organic listings are natural listings of web pages that Google has crawled, and deemed valuable for the search term. The more informative and valuable the page around a key term, the higher it is ranked.

let's be honest,everyone is paying for their business.
guys who are doing ppc are paying for ads.
who is doing organic traffic is paying for links and expired domains.
here for me is really odd if you are not paying nothing because comparing everything else it is cheap.