Re: Listing's ranking question.
Obviously if 'sales have plummeted' your conversion rate is not the 'same'. If your sales are down your conversion rates are as well.
Probably these other accounts are higher rated than yours, so they're bumping you down in search.
However, there's a very tiny difference between spot 3 and spot 12, particularly if they're both still 'above the fold'.
Study what they're doing and change some of your listings to match and see what happens.
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