They want you to use THEIR picture and basic information they already have on file. This helps to eliminate counterfeits. Several counterfeit box sets are produced that look nothing like the real thing. They get listed with pics and eBay then takes heat for this from the copyright holders. So, if everyone is forced to use only the eBay Catalog data, then you won't see any more counterfeits on eBay.
Yes, of course, they will still be there, only they will not be pictured. The buyer will see the "stock photo". Sellers of counterfeits will start putting something like "This is brand new, but it differs somewhat from the stock photo on eBay" in their listings.
If I were selling DVD's, I woulod make sure that they all looked like the one in the stock photo. Otherwise, buyers will complain.
As to whether or not eBay will end up like Amazon in terms of having one page per item, I don't know. But it wouldn't surprise me. eBay wants DESPERATELY to be like Amazon.
From a buyer's perspective, it makes sense. It is frustrating to try and browse a category and have to click through 10 pages all listing the same thing to see the next item. From a seller's perspective, it means there will be more emphasis on having the lowest price.
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