 Summertime Sales - An Analysis
OK, it is not like anyone with experience selling online needed a formal study to tell us that sales slump in the summer - we are all affected by it. But now, an actual study has been done that has some interesting data that helps to quantify the summer sales slump. Industry Statistics - Summertime, and e-retailing isn
Key facts: - sales bottom out the week of July 23rd.
- sales come back the week of August 27th.
- sales in July are off 30% from December highs.
There are some other interesting tidbits as well. Of course, this will not apply to every single seller. For example, I doubt that very many swimsuits are sold in December - those are more likely to fly off the shelves in July. But it does give an overall sales picture for ecommerce summer sales that is interesting reading.
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