 Re: What counts as brand name items?
Brand
From Wikipedia, the free encyclopedia
For other uses, see Brand (disambiguation).
"Marque" redirects here. For other uses, see Marque (disambiguation).
Marketing
Key concepts
Product marketing Pricing Distribution Service Retail Brand management Brand licensing Account-based marketing Ethics Effectiveness Research Segmentation Strategy Activation Management Dominance Marketing operations Social marketing Identity Digital marketing
Promotional contents
Advertising Branding Underwriting spot Direct marketing Personal sales Product placement Propaganda Publicity Sales promotion Sex in advertising Loyalty marketing Mobile marketing Premiums Prizes Corporate anniversary On-hold messaging
Promotional media
Printing Publication Broadcasting Out-of-home advertising Internet Point of sale Merchandise In-game advertising Product demonstration Word-of-mouth Brand ambassador Drip marketing Visual merchandising
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Brand management
Strategy
Soul or Essence or Core Mission and Vision Image Values Concept Model or -Code or Formula Platform Adaptation
Culture
Identity or DNA Personality or Individuality Loyalty or Franchise Lifestyle Brand or Lovemarks Evolution policy or branding or Brand Development
Positioning
Value Equity Perceived Quality Choice Behaviour Archetype Differentiation Percertual Map or Product Position Map Brand Matrix
Architecture and Hierarchy
Name Monolithic Brand or Branded House House of Brands Book or Bible or Guidelines Attributes or Identify Sub-brand or Endorsed Brand Umbrella / Family / Blanket Brand and Multibrand Silver Bullet Assortment or Selection
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Ferrari is the world's most powerful brand according to Brand Finance.[1]
A brand is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others.[2] Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Pepsi which belongs to PepsiCo Inc,Gillete from P & G,etc.
In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.
The word "brand" is often used as a metonym referring to the company that is strongly identified with a brand.
Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity.
A logo often represents a specific brand, as do many trade names.
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