Research Shows Sellers with Focused Expertise Do Better on eBay - eBay Suspended & PayPal Limited Forums
eBay Suspension & PayPal Limited Forums  
Join Today
Register Subscribe

Registration is fast, simple and absolutely free so please, join our community today!

Go Back   Home > Stealth Topics > Auction Listing > eBay News

eBay News Do you have News About eBay? Spill it!

Thread Tools
Old 07-16-2009
Junior Member
Join Date: Jun 2007
Posts: 210
Thanks: 0
Thanked 10 Times in 10 Posts
Activity: 0%
Longevity: 97%
iTrader: (0)
Default Research Shows Sellers with Focused Expertise Do Better on eBay

eBay sellers do better when they focus on the category or categories they know best, according to Stanford Business School researchers. Sellers whose goods or professional identity span multiple categories do not perform as well as sellers whose offerings or expertise are more clearly associated with one or two product categories. The research currently appears in StanfordKnowledgebase.

The researchers examined consumer responses in two areas: Hollywood films and eBay auctions. Stanford Graduate School of Business Professor Michael Hannan and co-researchers Greta Hsu of the University of California, Davis, and zgecan Koak of Sabanci University in Turkey, found that films identified by audiences as belonging to one or two genres - such as western, comedy, or science fiction - were rated more favorably than those they slotted into more than two genres. In other words, a comic sci-fi story set in the Wild West would have proven just too much for most people's taste.

A second part of the research that looked at eBay auctions suggested that sellers do better when they stick to the category or categories they know best. The researchers examined nearly 1,500 online titles that sellers posted to identify their auction items in a host of categories such as dolls, Elvis memorabilia, and toy trains. They found that certain sellers used sophisticated lingo in their titles that would be known to experts in a particular category, and that this resulted in more successful auctions.

"Acronyms like CPK for "Cabbage Patch Kids dolls," and quality markers like "Certified MS63," for example, were important signals to bidders that the seller was knowledgeable about the doll or coin categories," according to Hannan.

Sellers who used the more expert titles tended to auction other items in only a few categories, while those who used generic titles frequently posted other items in a host of other unrelated categories. The odds of completing a sale for sellers who listed items in more than one category were only a third as high as for sellers who focused on a single category.

Link to research summary

Reply With Quote
The complete step-by-step guide to get back to selling today!


Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
eBay Glitch Shows Incorrect Starting Date eBayNews eBay News 0 06-15-2009 09:11 AM
old mac address now shows completly new ip? puzzled ? zippy IP Address 16 05-09-2009 11:34 AM
BlackBerry Bullet Shows Apple Who's Boss! divine422 Everything Else 0 02-28-2009 02:29 AM
Auction Yen eBay research software aking eBay Discussion! 0 10-26-2008 06:32 PM
paypal linking or not - what shows up? imjustme eBay Suspensions 4 08-12-2007 05:15 PM

Aspkin Group

All times are GMT -5. The time now is 05:23 AM.

Stop the guessing games and learn how you can quickly and easily get back on eBay today!
Read the best selling step-by-step eBay Suspension guide eBay Stealth!
Amazon Suspension? Read Amazon Ghost to get back on Amazon!
vBulletin® Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.
Ad Management by RedTyger
no new posts

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58