Go to goodkeywords.com and download their software, it's free. Use it to look up your keywords on the overture engine, and try to find some more specific ones from the list it gives you, that you can use for your own site. Then go to google, search for those targeted keywords, and look at the number one site. Not it's page rank, if it's less than five, you have a somewhat easier job. Look at the source code for the site, look for those targeted keywords in the header, title, bold, italics, and underline tags. They may not use all of them. Make sure that you do, and it'll help you higher up the list.
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