Like a lot of you here I have been doing various business things on and offline for years, I don't know everything about business but what I do know is that it's often very disheartening when things don't go to plan. We are obviously all here for the same reasons, we want to make a success (and money) out of our businesses.
If (like I did a while back) you made the mistake of putting all your eggs in one basket with Ebay or Amazon you are probably looking at what else you can do to avoid loosing money should you find yourself in a similar situation again.
A lot of people already have websites set up. But for anyone that doesn't or for those that are unsure where to begin hopefully this topic will help you. It would be good to have advice from others too.
Why a website?
Why not?
A website is something that YOU have full control of. Not Ebay or Amazon, or any other company. You can rest assured you won't have the worry of only being allowed to sell a few products. You won't loose customers from your website suddenly being suspended like Ebay accounts. You will be able to showcase your products, VERO or not and create a new or extra way of generating income. Ultimately stopping you having to worry about potentially loosing money because you no longer have an account to sell on.
Don't want to do it yourself?
If you have no knowledge of HTML etc and you don't want to learn or create your website yourself, pay a professional web designer/developer. Normally you can source them locally but if you search online you will have plenty to choose from.
Free Ecommerce Websites
I have tried to include as many links as possible to free Ecommerce websites. It's down to your personal preference which software you use. Have a read and see what you think about each option. If you need any help ask away and let me know if you can think of anymore.
ZenCart -
www.zen-cart.com
OpenCart -
OpenCart - Open Source Shopping Cart Solution
CubeCart -
eCommerce Software | CubeCart
Magento -
Magento eCommerce Software and Platform | Magento
PrestaShop -
PrestaShop - Start an online store today with PrestaShop's free e-commerce software.
You can also set up Wordpress as a website to sell online if you are familiar with it.
All the shopping carts above can be customized in various ways such as obtaining templates. GOOGLE is your friend here!
Hosted Ecommerce Websites
You also have the option to have a hosted shop from different suppliers, I find these can be quite costly every month, but they can be convenient for an easy set up. Most of them have trials.
Please note I am in no way associated to any of these companies.
EKM Powershop -
Ecommerce Software | Ecommerce Websites | ekmPowershop
BigCommerce -
Shopping Cart Software & Ecommerce Software Solutions - Bigcommerce
1and1 -
1&1 Internet - Home
Shopify -
Ecommerce Software, Online Store Builder, Website Store Hosting Solution- Free 14 day Trial by Shopify. DON'T FORGET YOUR DOMAIN NAME!
Once you have chosen which platform you are going to use you can start navigating around the CMS/Control Panel. Familiarize yourself with the tools you have available, a lot of the carts have additional extensions for you to add to your site. If you encounter problems or need some extra help look for the support forums that are free to use and watch video tutorials on You Tube.
The control panel is your admin area. Upload products, prices, set user permissions, input SEO (or get some help) and gradually your website will begin to take shape. Remember you don't have to use Paypal as a merchant, you can integrate most checkouts such as Google Checkout, World Pay, Nochex, Money Bookers.
Need a Logo? FACEBOOK & TWITTER
These are often overlooked as fantastic ways of marketing your online store/products. Setup an account specifically to work alongside your website, network, ask your friends to join the page/group and get promoting your business. You can easily link your accounts together with social widgets.
Also, if you spend time setting up these accounts you may be pleasantly surprised at how many people will purchase products off Facebook. This week alone 40% of my sales came from social networking sites.
Right,
That's it from me! If anyone wants to add anything that would be great.
Good Luck.