| jeffweico | 06-10-2012 08:25 PM |
VERO is simply eBay's VErified Rights Owner program. It allows the owners of brand names and copyrights to request removal of listings they believe to infringe their copyrights and/or trademarks.
However, on the internet in general, many people use the term VERO as a substitute for the word Counterfeit.
They are two separate things.
For instance, just because a seller has a listing removed by a VERO member does NOT necessarily mean the item was counterfeit, just that the VERO member believes that it COULD BE.
Some VERO members are very aggressive, removing tons of listings regardless of their authenticty. For example, Burberry has publicly stated they would prefer their items NEVER ended up on eBay. These VERO members cause legitimate sellers fits, as they prevent them from selling authentic items.
Other VERO members are more selective about what they remove, only requesting removal if they have good reason to believe an item is counterfeit - like if something in a picture, or the listing, tipped them off.
eBay, however, honors ALL requests and does not require VERO members to actually PROVE anything. Having too many VERO removals can close your account, regardless of whether or not your merchandise is authentic.
If you have an item removed by a VERO member, the best course of action is to contact them (their email is provided in the removal notice) and ask if they will allow you to sell your items. They may require some proof (what constitutes proof is up to them) that your items are authentic, or they may simply refuse your request without explanation.
Many people feel the system is unfair, as it does not protect the rights of sellers to sell legitimate, authentic, merchandise. | 
