Promoted listings

[Automasters]

We all know promoted listings helps with visibility but my question is, what is the best percentage to use in your opinion? I usually stay around 2-4%, but what is everyone's experience?

[degsey69]

I use the recommended percentage and you can if you have the option do a dynamic percentage, which changes when your competitors increase their prices.

It is true that promoted listings give 30% more views with greater sales.

To get the best I increase my price and promote it at the going rate.

[SaiJin]

Originally Posted by degsey69

I use the recommended percentage and you can if you have the option do a dynamic percentage, which changes when your competitors increase their prices.

It is true that promoted listings give 30% more views with greater sales.

To get the best I increase my price and promote it at the going rate.

I second this, increasing item cost while promoting makes sense,.

[Pandoras_box]

In my opinion, eBay does not always reward best percentage with the top spot. It appears to be good track record + best pecentage = top spot.

In other words, you could set your promoted listing at 30% and still be miles below a seller offering 8%


Here's what I do to get out of the promotion price war: I start at ~3% then bump it up by 1 or 2 every day until I start appreaing in the visible area of "Similar sponsored items" then I stop righ there. Penny-pinchers will jump at you and your impressions will be lower than when appearing on search result.

Additionally, you can give the impression that your item is cheaper by using a multi-variation listing offering a closely related accessory as the first tiem. As long as the first item in the variation is cheaper than your main item, you're fine.

Take that lightly as it's merely my observation over the years.