First of all, treat all customers like new customers.
Shipping items that the customer did not win will only get you negative feedback and account banned. When customers see that you have neg feedback they will more likely pass up on your item and buy from someone else, losing a sale in the process.
If someone shipped me a carrot, I would keep the carrot, put it into a smoothie and enjoy it. I will then ship back a rock in a box and you'll never see that package. I would still get my money back from paypal even though you still don't have your package back. And on some occasions I wouldn't even have to ship anything back to you.
Some sellers are also "professional buyers", which can be the worst nightmare to deal with, they know more then most Ebay customer service agents. Personally, I am seller and one of those "professional buyers". I don't go around doing junk like this but I could, but why bother. I just want to sell on Ebay and make money.
I better go back to enjoying my carrot smoothie. yum yum...
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