nevermind, i finally found the answer on ebay.. so you cant use "not (namebrand)", but you can say title: wireless headset "compatible" with samsung. then in description, you can say "compatible with samsung phones" so if you are selling generic software and need to use a brand keyword to get traffic, if you can put "compatible, or "use with" in the title, you should be okay.
this doesnt work for me on the clothing issue, unless someone can think of a clever word for "compatible" for clothes LOL.
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