I'm looking to add new products to Amazon. Previously I got the barcodes form Ebay and entered any brand name and it worked, now it doesn't. I'm looking to buy some barcodes from GS1. When I add the product to Amazon does the brand name I enter have to match the name of the brand registered on GS1?
Thanks
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To clarify, you don't buy EAN's from GS1, you rent them via a subscription service. Stop the subscription and theoretically the ASIN could be taken down because Amazon claim they check them. I'm not sure I believe them but wouldn't know as I haven't put it to the test.