sell at a massive loss for a while to get it up the rankings and get some reviews in then slowly increase the price until it has the margin I want.
my product is FBA. if i bring price too low, product becomes 'add on item' which I think is not a good thing, as those items can only be bought if order is over $25. what to do ?
The best way is to create a website with lots of quality content and great on page and off page SEO for your product, and feature that product on the site in appropriate places.
You can get paid as an amazon affiliate also, even if people don't buy your products.
If you're going to rely 100% on amazon to drive your product sales, it can take a ridiculously long time.
I think as an Amazon affiliate, you cannot post links to your own listings. If you try to affiliate in the way of stealth, then featuring mainly your own products seems like an easy link.