When I setup the card I use the address I placed on ebay/paypal as well as the email address I will be selling using that card.
I do not think that the information is shared but what people have to remember is that when the card is charged the name can appear on a merchant slip.
Next time you go to a store and use a credit card look at the slip that you sign, most of the time your name appears at the top of the slip. This would be true for ebay as well, in case they have someone monitoring or checking what appears against the number used.
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