Re: Offering free shipping with 14 day returns
I always offer a 30 day return policy. If the item is damaged or misdescribed, I will pay the return shipping. If the buyer decided they don't want it, or ordered the wrong item by mistake, they THEY are responsible for paying the return shipping. Either way, I always state any item can be returned for ANY reason, no questions asked. And my refund rate is well under 1%.
I think it depends on WHAT you sell. Some items, like cell phones and certain electronics, just seem to attract scamming buyers. But books are my biggest niche and scammers aren't really a problem for me.
I sell other things, but I stay away from anything that is a "hot" brand name and anything that is highly counterfeited and most electronics. None of my sales are for super popular items.
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