Re: Can you sell branded items on ETSY?
Yes, definitely you can!
As long as the products aren't counterfeit, or infringe a brand in some other way. If the brand owner doesn't send Etsy corporate a legal notice, Etsy will rarely remove a listing (or a shop) for blatant reselling.
You can sell manufacturers' overstocks as your own handmade.
You can become a rep/distributor and resell that brand's items as your own handmade.
You can resell items you were gifted, are bored with, or just don't want around any more, as handmade -- and you can name the brand in your title and tags.
You can buy branded jewelry, home wares, clothing, decor items, etc. and resell them as your own handmade.
You can resell authentic luxury brand bags, shoes, accessories, jewelry and clothing as your own handmade. Sometimes sellers cite the brand as their "production partner" in their listings. Hilarious!
There is virtually NO risk to doing this.
The guidelines for what can be sold on Etsy, published on the site, are there as a kind of legacy, But they have almost no meaning. The current version of the Etsy home page (the one I see when not signed in, anyway) touts "independent sellers" rather than designers and/or crafters of unique products. Vintage was removed from the home page in the first week of June 2020.
I am currently working on reference pages for my blogs that link to all the major brands that are being resold as handmade on Etsy. I am also working on summaries for the years I've been blogging (since Summer 2015) to provide evidence that you totally can resell for years on Etsy as long as you don't infringe the brands involved. Reselling a product you own unaltered is legal in the real world, outside the Etsyverse.
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