| OptimusVadar | 06-04-2014 08:01 AM |
Re: Online Auction House ItemAuctions.com
Quote:
Originally Posted by acreech41311
(Post 554424)
Might I suggest, don't discount old fashioned print advertising. Most people assume everyone is on facebook and twitter etc, and most are however I for one pay absolutely 0 attention to any ads that pop up on web pages. I don't click on banner ads etc. As I just don't trust them and most of them are junk sites. However if I see an ad in the paper, a magazine, even a flyer on my windshield I am more inclined to at least read it and I have more confidence that its legit. So don't limit your advertising footwork just to the digital realm. even if you get 10 local people on your site that is 10 more than you have now.
| I 100% agree with this comment. I am an IT professional in NYC so most people just assume I am on Facebook, Twitter, and the like. I believe those sites work well for small business to promote their products and services but take the "social" away from social media.
However, look around the subway cars and even on the subway entrances and one will notice two major examples of successful print media - The Metro and NY AM. In a city with 8.4 million people, advertising in one of those papers would be beneficial to growing your business. Start off small with a 1/4 or an 1/8 page ad and grow from there. When you see the traffic you expect, go to billboards in the train cars themselves. Mind you, since your business is eCommerce, there is no need to advertise where you live. I mean YouTube advertises, think about that.
After reading each and every comment within this thread, I can tell you are passionate about what you want to achieve and you understand the hard work it will take to succeed. However, sticking with one form of advertising (digital) is not going to work for your site. You have to think bigger. I wish you the best of luck and will continue to follow your progress through this thread. | 
