Example:
ebay A creates a listing for swimwear - listing designed to appeal to young ladies of average college student age. They like it. Maybe middle aged ladies won't like the listing for appearance or verbiage. I lose the middle age sales.
ebay B creates listing for same swimwear - different pics and different wording, designed to appeal to the middle aged lady. Middle age likes it, college girls don't. I lose the college sales.
So, I get BOTH groups buying MY item. Neither has a clue they are buying the same thing from the same person. I get sales I would have otherwise MISSED, had I only targetted one class of buyer.
That is the end of the lesson. The rest of the technique, I keep for my own benefit.
Last edited by Vicvelcro; 08-15-2009 at 05:16 PM.
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