 Re: facebook ads, effective?
To begin you create ad sets. Ad sets are mini ad campaigns - each with it's own unique targeting
Depending on the product you set each ad set to target an audience with a specific interest, age, location, ad delivery method (image, video, carousel etc)
You start off with a small budget in order to gain data and see which ad sets performs the best. Once you have the data you optimize the adset according to the attributes that performed the best and get rid of the non performing ad sets.
For example if males between ages 20-30 are the only ones watching the ad you tweak the adset to target them only.
Then if you want you take all your winning ad sets and put it in a CBO which is basically AI the splits your budget between the adsets and allocates more money to the better performing ad set
I sold a few items to an Indian audience but didn't like the idea of spending money on ads with no guarantee of profit while market place sites exist with nearly 0 risk
| 
