How to create new listing on Amazon

[BlackberryGuy]

Hello all,
Anyone here know how to list your products on amazon look like this one?
http://www.amazon.com/Samsung-Rant-M540-Phone-Sprint/dp/B001M1ALEG/ref=sr_1_2?s=wireless&ie=UTF8&qid=1296863047&sr=1-2
I'm a pro merchant account but in the listing page it only allow me using text for the Product Description and can not get the html like this one.

Please share your experience how you list your products and is there a possible way to list like this one.

Thank you