What exactly does Amazon want in regards to Inauthentic Appeals?
BESIDES INVOICES, WEBSITE, etc.
My original account was suspended several years ago. Recently I decided to appeal it (again). They replied back and asked me for invoices (new invoices last 365 days, they knew the product I was suspended for I didn't have invoices for), website, supplier info, etc etc.
Here's the original email I got: Quote:
Your plan does not sufficiently address the complaints we received about your listings. To be sufficient, your plan must:
-- Include more details about the steps you have taken to prevent similar complaints.
-- Describe how you will prevent complaints, not just how you will react to them.
-- Focus on the types of complaints and how you will prevent them. Do not focus on specific orders or ASINs.
-- Address "Inauthentic" complaints, Provide details of "Suppliers" and "Products" that you may wish to sell in the future.
-- Show that you have taken responsibility for the complaints. Based on our investigation, these complaints were not caused by issues out of your control or anti-competitive behavior.
If you would like us to reinstate your account, please reply to this email with an updated plan. If it sufficiently addresses the complaints, we will reinstate your account.
| I addressed all this, sent the invoices, the website, etc. (all legitimate invoices and my own actual custom made website, nothing "creative")
I kept getting this email back: Quote:
Please reply to this email with a plan that explains:
-- The issue that caused the complaint
-- Steps you have taken to resolve the complaint
-- Details how you will prevent similar complaints
Here are a few things to consider as you work on resolving this:
--Sourcing: Are you sourcing the product from a trusted supplier?
--Listing: Is the product accurately described on Amazon? Have you ensured that there is no ambiguity and the customer is well informed?
--Packaging: Is the product in its original packaging as listed on Amazon?
-- Shipping: Have you taken all appropriate steps and quality checks to ensure that the product is stored, packed, and shipped appropriately?
| I addressed it by stating that the issue that caused the complaint was counterfeit products, that the steps I took to resolve the complaints was getting legitimate wholesale suppliers, not getting goods second hand (retail arbitrage) and that I would inspect all goods in the future, blah blah blah.
Obviously there was a lot more detail than that, but that's the jist.
WTF do they want?
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