Leon, clearly you are not educated into the true meaning of pagerank. Pagerank is used to show the rank of a page in google...as the name suggests (although, "page" refers to Larry page.)
Now, a company DOES NOT have to have pagerank to be successful. Lets take comparethemarket.com for example. Pagerank 4, and it's a million pound company. Why? Because they invest a lot of money in advertising.
Pagerank is not only thanks to backlinks, but also the age of the domain. I expect you have farted around with your domains, adding them to directories, trying to increase your pagerank. Whereas I expect eweay has not. They are not looking right now to be ranking really well in search engines, they need sellers first.
It is then, when they have the a flow of buyers and sellers, that they can expect their pagerank to increase.
It may seem the wrong way round, but personally I do not think pagerank is on the top of the agenda right now for ewaeay, and PLEASE don't think that pagerank is everything. Because it's not.
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