MadSam | 09-19-2010 06:09 PM | If it's like CL then yes I agree, time is better spent elsewhere. In my opinion the PPC on facebook is not worth it, charts show it to be very erratic at the best of times and social media is generally not profitable for businesses. The thing is, if someone is searching for something specific on Google and your ad pops up that fits in with what they are looking for then it's likely a solid lead. Facebook however, people aren't really often looking for your specific product or service or there to spend money, they're likely busy focusing on something else and zone out the ads, and the only ones they may click on would be the very general universal ads that stand out. Even if they do the end result is likely no sale.
I was actually thinking about a facebook page to promote. |