While it is better to use new,fresh info, a variation of a name is OK. EG, John Smith could become Jon Smithe, Johnny Smyth etc.
What you need to remember is that bank accounts must be made in your real name; the paypal/ebay account can have a version of that name.
From my pov, addresses are a different matter. In the true tradition of stealth, I like the address to be completely different. Should it come down to a manual revision of an ebay account, those human eyes might just spot the address variation. Users have to think carefully when making accounts...
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