Look at how the items are 'marketed': contact phone number, email address, policies well laid out AND this is for a niche market. Buyers here will know their watches. Right now there are 11 items listed, seems he's not greedy but offers 'quality' & that sells.
I sell brand name jewelry that actually recently sued ebay from millions so they are strict but i got a way around it :]
Takes about a month to get set up. If you sell at a high quantity you can open more accounts but eventually you will build up rep & can gradually step things up