What Seller Performance wants to see during a suspension appeal
You've been suspended for some violation and you're preparing an appeal. Here are some tips to help you out:
1. Seller Performance is always right (in their own mind, of course). They caught you and they're not interested in hearing why they are wrong and you are right. Saying they made a mistake or are simply "after" you isn't going to work. Seller Performance expects some groveling and a lot of repentance. Really. Be respectful and contrite. Promise to review guidelines blah blah.
2. They will ask you how you are going to avoid the same violation in the future. Make something up like you will read the selling guidelines and carefully compare your listings against those guidelines. If you were canned for listing against different items, say you'll get a Pro Merchant account to enable you to create your own listings if one doesn't exist.
3. Claiming ignorance of some policy will probably work on your first suspension, especially if you promise to carefully review the rules in the future.
4. Can't repeat this too much: be respectful, a little grovelling is good, but not too much. Highlight your successes, such as no or low A to Z rates, Performance targets met, and positive feedbacks. Ignore negative marks, if any, because there's no explaining them away anyway.
Hope this helps out a little!
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