Global Splash, Local Ripples
OtterBox recently transformed an old motorcycle showroom on the outskirts of town into an assembly and distribution center, where some 300 different models — and the parts needed to make them — make their way into and out of Fort Collins, part of a supply chain that connects to the company’s other manufacturing sites in Minnesota, Mexico, Korea, China, and Singapore. Additionally, OtterBox has developed a global sales organization to make sure that the investment in distribution services pays off. It has opened a sales office in Cork, Ireland (for the Europe, Middle East, and Africa markets), and one in Hong Kong (for the Asia-Pacific Rim market).
